Consider Gutenberg time. The printed book did not begin to take on its own form until 50 years after its invention. At first, printers mimicked scribes, with fonts designed to look like handwriting, while printing itself was promoted as automated writing. ‘They appear not to have perceived the printed book as a fundamentally different form,’ writes Leah Marcus in her essay Cyberspace Renaissance, ‘but rather as a manuscript book that could be produced with greater speed and convenience.’ They simply didn’t see the possibilities.

Nor do today’s media companies – not fully, not yet. Look at how they’re using the web and new platforms such as the tablet. They’re still attempting to replicate legacy forms, content, business models, industrial structures, and control: Old wine in new casks.

Not So Fast | Think Quarterly by Google (via interestingsnippets)

(via infoneer-pulse)

Source: thinkwithgoogle.com

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