Truth wasn’t a threat when you only communicated with your audience through the one-way media of TV, radio or print. Back then it was easy to craft an image of a shiny green company and pay for that lie to be plastered everywhere.

In the social media world the reality is different. To engage their audiences, companies like Volkswagen want to talk to you, joke with you, and supposedly listen to you. It’s the digital equivalent of trying to be one of your mates.

So when Neil, a volunteer from our Camden group, pointed out Volkswagen’s latest Facebook post, which was chattily asking for advice for 2012, it seemed a good opportunity to chip in. Because we’re friends, right?

VW: what a social media fail looks like | Greenpeace UK (via mediafuturist)

(via emergentfutures)

Source: futuristgerd

44 Notes/ Hide

  1. selcallmestfass reblogged this from futuristgerd
  2. denkfabriq reblogged this from emergentfutures
  3. caradinley reblogged this from emergentfutures
  4. wsoliven01 reblogged this from emergentfutures
  5. i-claudius reblogged this from emergentfutures
  6. infotechiahhh reblogged this from emergentfutures
  7. socialmediadiaries reblogged this from emergentfutures
  8. stackfm reblogged this from emergentfutures
  9. moonhowler56 reblogged this from emergentfutures
  10. pacificgilr reblogged this from emergentfutures
  11. greggyour reblogged this from futuristgerd
  12. caramelbooty reblogged this from emergentfutures
  13. yahayra reblogged this from emergentfutures
  14. nooneknowshername reblogged this from emergentfutures
  15. emergentfutures reblogged this from futuristgerd
  16. This was featured in #Tech
  17. namosays reblogged this from futuristgerd
  18. futuristgerd posted this